JnK, one of Dubai's medium-sized Hair and Beauty Salons, needed a digital strategy to improve its brand awareness and increase customers with an online customer outreach portal. For this reason, BCM implemented a social media and awareness strategy, created quality video content, and set up partnerships with local influencers, banks, and booking platforms. This helped JnK find customers and reach them where they searched for the services offered by the salon..
BCM helped JnK launch their services on Facebook to increase their engagement and client base. With high-quality video content and various campaigns such as remarketing, special offers, and interactive posts, JnK found increased following, reach and engagement.
Dubai's top social influencers were contacted by BCM to try JnK's services for free and to spread awareness of hair and salon services with blogs, videos on their social channels, and social interactions to explain the benefits of JnK's services. This helped create trust in the target market because the followers of each influencer associated their trust of the celebrity with their perception of JnK.
BCM created quality videos for JnK, using social influencers as models, who tried featured services of the Salon. Not only did BCM create these videos, we also marketed the content during various marketing and remarketing strategies for maximum exposure. The influencers used in these videos also impacted the spread of this content and increased orders for JnK services.
BCM reached out to different platforms that offer salon vouchers and allow quick bookings online. These platforms were already being used by the target market in Dubai to book such services, which is why partnering with them to feature JnK's services allowed maximum reach.
BCM helped JnK partner with different banks to offer discounts to JnK's customers if they use that specific bank's cards for payment. This helped customers of those banks to be notified by SMS and email about their discount available at JnK, which encouraged newer customers to try their services.
-Joy and Kim, co-CEOs of JnK Ladies Beauty Salon.