Inbound Marketing is a proven method to triple ROI when implemented with effective strategy that generates qualified leads. Because more than 90% of buying decisions start with online search, it is integral that your business develop an inbound marketing sales funnel so you don’t waste your efforts with disruptive marketing. We help you map a customer journey and create content targeted to each stage. We also transform your website by integrating lead capturing tools and content offers, optimize for top search engine rankings, and promote your content through social media and online advertising.
Our inbound marketing experts utilize insights that we collect about your prospects to target prospects and convert them into qualified leads. BCM’s team of creators and designers create content tailored to your audience and available on appropriate channels exactly when they’re searching for your offers.
Our inbound marketing consultants work with your team to understand your business to design a custom inbound strategy with the perfect mix of keywords, content, and promotion channels. We help you increase the effectiveness of your efforts and reach sales goals faster.
We help you create personas based on prior engagement data and customer journey in order to segment your contacts for targeted campaigns. Buyer personals help you create the right content for the right visitor so you can create personalized communication with thousands of existing or potential clients.
Our team develops custom lead generation campaigns by creating “accelerated product-focused campaigns” or “awareness-and-consideration-stage,” depending on the best method of lead nurturing for your business. Our targeted content is tailored so you can attract, convert, close, and delight your prospects with touchpoints every weeks.
We prepare quality content and creatives for all your inbound campaigns, free content offers, blogs, landing pages, videos, infographics and more lead generation methods. Our copywriting team will create compelling content to make sure you get the maximum engagement each time your content is seen by existing or potential clients.
Your website is the foundation of all your inbound marketing and lead generation campaigns. We help you create impactful, lead-generating websites carefully designed around your audience’s needs. Set yourself apart from your competition and create lasting impressions by offering exactly what your inbound traffic is looking for.
We integrate your systems with powerful lead capturing tools, so you’re able to find out who viewed your content, what they’re interested, how many times they returned, and what stage of the customer journey they are in. This way, you can tailor your outreach and be sure they’ll become customers.
SEO helps optimize your website to improve the organic ranking in search so you capture traffic that’s already searching for what you offer. With paid ads you can promote your content quickly and we help you decide which ad strategy will be the most effective for your business and increase traffic to your content.
Each one of our social media plans is innovative, adapts the latest technologies, and is tailored to business goals and industry practices. Our full campaign services include a Strategy Session, an Optimized Setup, Daily Management, Creative Advertising, and Content Creation.
We help you create custom, automated goals so you can measure your email marketing efforts. Discover what’s producing effective results and continuously optimize future communication to nurture your leads and find new opportunities. With BCM, you’re able to easily create targeted emails, automate triggered emails, broadcast emails, auto-responds, email funnels, and more.
We make sure to regularly monitor your efforts to measure your ROI. We optimize your conversion rate with expert strategies so your lead generation campaigns are relevant and catch the audience’s attention, which results in increased leads and sales and brand recognition.
Intercept traffic searching for what you offer, so you don’t waste time and money on deals that are bound to drop. With lead generation campaigns and inbound marketing strategy, you can capture online traffic through blogging, SEO and powerful content strategy.
Businesses make the mistake of creating content without developing a strategy to capture the inbound traffic. With our powerful lead capturing tools like chatbots and forms, you’re able to find out who viewed your content, what they’re interested, how many times they returned, and what stage of the customer journey they are in.
Because inbound marketing will result in qualified leads, you can develop an effective sales strategy to close deals faster. With the insight from their engagement with your content, you are able to personalize communication with each prospect before they change their mind or look somewhere else.
"We saw maximum ROI during the year we worked Bester Capital Media to create our inbound marketing strategy. They helped us generate leads that were qualified and didn’t require a lot of time or money to convert."