Safeer ur Rehman
March 8, 2021.
Written by Safeer ur Rehman
PPC is one of the few tried and tested marketing strategies that have been consistent in their results for businesses around the globe. Despite the fact that it is among the most commonly used and trusted marketing activities for professional marketers and business owners alike, it can turn out to be disastrous just as easily if you don’t know what you are doing.
To make sure you don’t fall victim to a poor PPC strategy and watch your invaluable marketing budget go right down the drain, we decided to address some of the top rumors surrounding PPC.
Myth # 1: Take the top spot for more traffic
Getting ranked organically through consistent SEO efforts is one thing but in this case, you are paying Google to take the top spot and it’s not going to be cheap. Being on the top spot means you are going to get noticed by more people but not everyone is going to be ready to convert. Some might still be in the research phase which means you are surely going to get more traffic but a very poor conversion rate.
It’s better to experiment with different positions to see which one gives you the most value.
Myth# 2: PPC guarantees instant results
While some ads might bring you instant results, there is no sure-shot formula to instant results through Google ads. One needs to understand that there is AI in action behind PPC ads and it takes time for the search engine to gather data and analyze user behavior. What you can do on your part is make sure that your targeting is on point and you have not applied unnecessary filters that might increase your ad costs.
Furthermore, you might even have to try out different campaigns, in the beginning, to figure which one works best in case you have a new account.
Myth # 3: Your website’s user experience has nothing to do with your paid campaigns
This is another myth that a lot of marketers who are new to Google ads management fall for. While you can run a campaign on a landing page with poor user experience, it’s going to cost you a lot more and would still not give you the optimal results. Google has laid out some key guidelines for landing pages that you need to follow. The more your landing page is in line with the search engine’s guidelines, the lesser it would cost you to run a campaign on it.
It’s sort of like a reward by google for acting upon their guidelines to give users the best possible experience.
Myth # 4: Why pay an ad agency when you can run your own campaigns?
It may seem like a good idea to save the valuable marketing budget that you would otherwise be paying to an expensive marketing agency, but it might backfire if you don’t have adequate knowledge of PPC yourself. It’s true that PPC brings good results for your business but there is a lot of effort behind each campaign. Unless you plan on handing over the key operations to someone else in order to spend all your time setting up and managing your own PPC campaigns, it’s simply better to hire an agency to do it all for you.
Any reputed agency would have years of experience under its belt and you simply cannot beat that especially as a newbie. That said, if you are looking to hire an advertisement company in Dubai to take care of your PPC campaigns, you may want to get in touch with us as we specialize in 360 digital marketing solutions.
Myth# 5: There is no need of tweaking a campaign once it’s set
There is a reason that running PPC campaign management is considered to be a full-time job. You cannot just set it and forget it. There is a chance that your campaign may not deliver the anticipated results due to an issue that needs to be identified. The last thing you want is to burn through all your budget in a single day.
It’s important to keep track of the campaign and optimize it especially if it’s consuming more budget and not generating any results.
We have tried to address some major PPC myths here in this blog but this is just the tip of the iceberg and there are many more myths concerning PPC that have no reality to them. The best way is to consult Google itself and read its policies regarding paid ads when you are in doubt instead of acting upon random suggestions by people who don’t know any better.
Originally Published February 22, 2021 11:35 AM, Updated February 22, 2021.