Details
Chaired by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, the Dubai Land Department operates under Dubai Executive Council to provide real estate services ranging from transactions, documentation, records, sales, transfers and ownership. In pursuit of doing away with the orthodox communication approach, BCM was asked to create informational animated videos, annual achievement review and logo for the real estate entity prior to the commencement of Cityscape to better showcase DLD to the global real estate developers, engineers, architects, city authorities and investment specialists.
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Resulted
Brand Awareness
Considering the target audience, BCM crafted a well thought out plan for the video creation taking into consideration the mindset & expectation of the real estate industry. Orchestrating sequences creatively, the videos showcased information with clarity and timeliness.
Session Increased
Engagement
Keeping a keen eye on previous user behavior and industry data, our growth optimized visual plan helped the website to experience more sessions. The redefinition of their visual communication positioned them as a progressive government entity for real estate services.
Retention Increased
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