August 7, 2020.
Written by Sharoon Emmanuel
A recent analysis by Google reveals that more than 20% of current searches are already voice-led and this number is expected to reach up to 50% by 2020. Users now having renowned personal assistants such as Microsoft Cortana, Amazon Alexa, Google Assistant, Apple Siri and Samsung Bixby amongst many others at their disposal are able to retrieve information without having to move an inch.
In short, the possibilities of voice are endless, ranging from accessing personal diaries, shopping lists to answering queries and operating appliances, voice is taking over the customary means of doing things.
What is Voice Search?
The simplest definition of voice search is that it is a speech recognition technology that allows users to accomplish searches via conversation through an electronic device or software.
Striking Stats of Voice Usage
As the famous saying goes, adapt or die! To discover ways to start taking advantage of this ubiquitous trend, check out these stats to see how people are utilizing voice.
Why Should Brands Put a Voice Strategy in Place?
The tidal wave of technology now supporting voice is enabling result accuracy of up to 90%, it is revolutionizing the way how consumers search various queries. Owing to the latest voice assistant devices, including Amazon’s Echo and Google Home, people are referring more to voice commands as compared to typing in their queries on the web browser.
The boom of voice is forcing brands to act quickly in terms of deriving a voice search strategy to support their digital marketing initiatives. There are many reasons why it’s becoming necessary for brands to adopt voice strategies to not only coincide with popular emergent technology but also to improve SEO, augment the customer experience and drive more quality traffic to their websites.
Today, we’ll be discussing the most important reasons why brands need to adopt voice strategy to stay ahead.
Voice Technology Is Progressing Like Never Before
Voice technology has progressed by leaps and bounds over the last couple of years, resulting in the provision of the most sophisticated voice assistant devices consumers have ever come across.
With constant improvements in word recognition accuracy rate, more and more consumers are becoming increasingly interested in personal assistants to relish a smooth screen less browsing experience.
With most users shifting to voice, brands need to incorporate voice technology into their digital marketing strategies to remain visible.
Voice Strategy Can Augment the Customer Experience
Integrating voice into current business operations can help brands remain relevant and help create unique and optimized customer experiences that foster long term relationships and build brand loyalty.
As personal assistants can identify voices, they can provide valuable insights about users thus leading to the creation of more personalized messages and content on the marketers’ end. Enabling better interactions with brands, voice encourages retention and loyalty.
Voice Is Changing the Face of SEO
As voice search is driving changes in SEO’s best practices, brands need to incorporate it into their digital marketing strategies. As dynamics of voice search differ in the way that as opposed to text they are slightly longer and require utilization of long-tail keywords in the content, brands need to look into relevant questions and local intent of their prospects.
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Voice Can Help Win Over Competitors
Having a voice search strategy in place will help your customers and prospects find you easily. If your competitors have voice integrated and you don’t, you’ll probably lose potential customers due to lack of a seamless experience.
It is important for brands to adopt it while it is still new, remaining lethargic will only result in loss. Early embracing will provide brands a great opportunity to get a head start in the game.
Brands that are Leveraging Voice
While voice technology is still in its nascent stages, exciting things are happening with it already by renowned brands.
Brands are getting creative with their voice strategies, and here are a few ideas you can take inspiration from:
Use Cases: -
To develop a similar experience, businesses need to create a Google action or Alexa skill. These are functions that allow voice assistants to respond to user queries. As of now, there are more than 30,000 skills on Alexa and about 2,000 actions for Google Assistant.
As voice continues to mature and become more popular amongst business, it will be at the core of their marketing initiatives. So, acting now with voice will definitely give you the edge.
Originally Published April 10, 2019 12:00 AM, Updated April 10, 2019.