What is SEO and how to hire the right SEO agency for your business? Here is a complete guide

Written by Safeer ur Rehman

If you have ever looked up a business or service on the internet, chances are you are familiar with the term SEO which is good enough for an average user but when it comes to running an actual business, you are going to need a lot more than that. Let’s face it, no matter how unique you think your business idea is, you are still going to have to fight the overwhelming competition online to get noticed by your target audience. The only way to do that is through good and clean SEO. As much as we want it, there is no other way around that.

The thought of saving on marketing costs by doing your own SEO yourself sure seems intriguing but it couldn’t be further from practicality. For starters, it’s not a good idea to try out different things and experiment with your business if you are not an expert as it could do more harm than good. Secondly, it takes several resources to plan and implement an effective SEO strategy that works. You could be really good at content but what about other important facets like design and development? The good old days of keywords stuffing are long gone and SEO is more about offering a good user experience nowadays.

The question is, how to hire a good SEO agency to achieve your SEO goals? While there are some really reputed SEO agencies out there with high success rate, you could also potentially run into bad ones that are going to try to lure you in by promising inflated, unrealistic figures and other tactics. Our advice? Run as far away from them as possible. If there is one thing we have learned as a reputed SEO agency in Dubai through years of experience it’s that, you cannot promise first page rankings in the first month of your SEO activities.

Hiring an SEO agency is like hiring an in-house employee, you need to scrutinize the potential candidates to find the right fit. The best way to differentiate a good SEO agency from a bad one is to ask the right questions. Here is an overview of the things you need to consider while hiring an SEO company.

Design, content and development capabilities

As mentioned before, a seamless user experience makes for a major part of a good SEO strategy. You need to ensure that the agency you plan on hiring has impeccable design, content and development capabilities. It’s easier said than done. You cannot have an exceptional design without an equally remarkable code to make it function. Similarly, content is the heart and soul of any website and marketing strategy, make sure that the agencies you are going to shortlist do not compromise on quality and originality.

Also Read: An ultimate guide to the latest SEO practices

Backlink strategy

You have higher chances of ranking your website through strong internal and external linking. A lot of times agencies acquire multiple links from unknown websites at a low cost but that isn’t really going to do you any good. You could have 10 links from an irrelevant website with low domain authority and they would not equal the one link you have acquired from a reputed website with high domain authority within your industry. Don’t go for the quantity, go for the quality instead and ask the agency about their back linking strategy.

Steer clear of the black hat

Black hat might be a relatively new term for you especially if you are not an SEO expert but it has been around for quite a while. There are several agencies that pitch quick fixes and rely on prohibited SEO techniques to rank your website but make no mistake, these practices only bring temporary results and could have a devastating impact on your online presence in the long run. You could even be penalized by the search engines for such practices.

Final word

Hiring an SEO agency is paramount to increasing your digital footprint but you need to have some basic information yourself to ensure that you don’t get ripped off with the wrong one. If you are looking to acquire SEO services in Dubai by a credible agency then feel free to get in touch with us for a free SEO audit.

 



Originally Published October 26, 2020 12:00 AM, Updated October 27, 2020.



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