February 28, 2020.
Written by Sharoon Emmanuel
Businesses running PPC ads are often concerned with their optimization score and how to improve. While the Google Ads module has a built-in feature to provides users with optimization score and recommendations, there are a couple of things you need to keep in mind while ranking high with PPC.
Since, the scores can range from anywhere between 0 – 100, every business strives to use its ads account at its full potential. If you are not familiar with your optimization scores, simply walk through campaign, account, and manager account levels for Search, Shopping and Display campaigns.
So, without further ado, let’s dig into the additions you need to make to increase your ad's score.
Recommendation 1: Add Price Extensions
Adding price extensions helps a lot to allow visitors to make an immediate purchasing decision. This usually helps e-commerce stores to rank their ads high, gain a higher CTR and convert more. In the B2C space, it is all about the experience and price, so adding price extensions at the right products can really help generate revenue.
Recommendation 2: Target Similar Audience
In the digital marketing space, it is all about targeting the right set of audience to generate maximum buzz in the right clan and to close as much as one can. Google allows you to target similar audience based on your previous targeting.
Recommendation 3: Use Dynamic Search Ads
Dynamic search ads perform well for those advertisers that have a that have a large inventory of products to sell as it saves time and uses website content to target ads and fill in the gaps of keyword-centered campaigns.
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By managing your ad spend and ensuring quality leads and sales, we enable you to focus on other important business matters. By taking into consideration your ad score, auditing, optimization, bidding strategies and targeting, we ensure the success of your ads.
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Originally Published January 17, 2020 05:30 PM, Updated January 22, 2020.