Marketers who use Machine Learning Technology – Dubai, UAE

Written by Mazhar Suleman

Latest Research proves that digital marketing with machine learning technology can make ingenious business decisions that ensure long-term growth in UAE Dubai.

 

Take the lead: Latest research proves that digital marketing with machine learning drives awesome business growth.

Machine learning and automation advancements are instrumental for advertisers to drive results for their clients and brands. There's yet a critical gap between the marketers who are simply discussing machine learning and the who are making a move. For advertisers hoping to end up a leader in their field, this is an energizing time. It's an opportunity to influence your stamp, to stretch out beyond competitors, and drive genuine outcomes.

As per the latest Google and MIT research, it appears there are clear open doors for advertisers to stretch out beyond the pack. While about almost seventy-four percent of the review respondents trust their associations, present objectives would be better accomplished with more noteworthy interest in machine learning and computerization, just a large portion of the overviewed associations have any motivators to make such investments.

machine learning marketing 1

Source: Google/MIT SMR, Global, Future of Marketing/KPI Survey 2018, n=3200, manager level or higher, 2018.

Here are a few recommendations your organization can embrace machine learning and grasp the opportunity.

  • Know your customer and get more business
  • Start predicting. Quit responding
  • Smart Digital Marketing
  • Better business outcomes using data
  • Turn into a business leader

 

 

Know your customer and get more business

Business success these days depends on your ability to possess a current and integrated data of your customers. Google/MIT researchers found that organizations with incentives to use machine learning even have KPIs that facilitate them develop a holistic view of their customers. Getting in early your customer behavior has always given the brand a real competitive advantage. CMO Amit Shah said:

“What we will find, five years down the road, is that the people who took the early bets in artificial intelligence actually achieve the learning that cannot be copied.”

Google/MIT SMR, Global, Future of Marketing/KPI Survey 2018, n=1468, manager level or higher vs n=1468 that do not use machine learning, 2018.

Start predicting. Quit responding.

Successful business execution today depends on brands having the capacity to foresee what customers may require at each phase of their buying journey. By harnessing the ability of machine learning and predictive automation, brands will just do that.

Organizations with incentives to use machine learning can move far from old-style retrospective or reactive KPIs and build smarter selections with modern and prognosticative performance goals. That’s as a result of with machine learning technology, KPIs not need to be analytic outputs, however rather data inputs that facilitate train algorithms to anticipate opportunities for growth.

A well-known brand Shiseido, that is aware of driving growth means that not solely delivering on people’s explicit wants (like replacement a daily moisturizer) however additionally in predicting intentions. Global Chief Digital Officer, Alessio Rossi said:

“People can’t tell you exactly what they might want next, so we take cues from past actions to predict future intentions.”

The beauty brand harvest vital insights through tools, like its BareMinerals Made-2-Fit app. Then, exploitation of machine learning algorithms, it’s ready to build personalized recommendations for a complementary product that the client might never thought to try before.

Smart Digital Marketing

Google MIT research shows that digital marketing leaders are quite twice as doubtless as their thought counterparts to agree that their organization is already investment in machine learning and automation technologies to drive digital marketing activities. once these selling digital marketing initiatives are linked to business goals, we tend to see a major upward growth trend:

machine learning marketing

Source: Google/MIT SMR, Global, Future of Marketing/KPI Survey 2018, n=3200, manager level or higher, KPI index (grouped based on 20/60/20 split) challenged n=645, capable n=1928, leaders n=652, Marketer leaders are defined according to several attributes, including how well aligned their KPIs are to their business outcomes, 2018.

Using customer segmentation(machine learning) based on real-time signals and behaviors a known brand HomeAway is able to see 46% increase in gross bookings and a 115% increase in revenue year over year at 2017.

David Baekholm, SVP of growth marketing said:

“We’ve not only become better at finding the right customers, we’re now also really good at not spending on the wrong customers.”

Google/MIT SMR, Global, Future of Marketing/KPI Survey 2018, n=1468, manager level or higher vs n=1468 that do not use machine learning, 2018.

Better business outcomes using data

Organizations with motivators to utilize machine learning and automation have a greater capacity to bore down and see their KPI information in more prominent detail. This can prompt expanded information sharing and straightforwardness, and help groups cooperate to make more brilliant, information-driven choices that accomplish far-reaching objectives. Truth be told, associations that are boosted to utilize machine learning trust they are superior to anything their rivals at settling on information-driven choices. To stay ahead of the competition, we must give our teams the tools they need to make the best decisions.

 

Kelly Watkins, VP global marketing at Slack, said:

“Enable folks in my organization to use their minds to solve strategic problems and to be more consistently looking for insights in the data that can shift the strategy and shift the execution.”

Turn into a business leader

Machine learning and automation advancements are instrumental for now how we do successful business and advertising. Those advertisers who are as of now applying automation and machine learning within their business getting better outcomes, putting their brands on the way to long haul achievement, and turning into the promoting leaders of tomorrow.



Originally Published October 17, 2018 12:00 AM, Updated March 6, 2019.



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