Safeer ur Rehman
September 23, 2020.
Written by Safeer ur Rehman
Artificial Intelligence is everywhere and it is swiftly redefining ways we perceive and use technology. AI is being employed in almost every aspect of the tech industry. In the mobile app industry, AI is being used to enhance the engagement level a person has with an app. It is also employed in boosting the conversion rate for the business along with sending scheduled notifications to users against selected actions.
Artificial Intelligence has revolutionized the mobile app industry in many ways but there is still a lot of room for improvement. Here, we will take you through some of the ways in which the apps have been revolutionized and transformed with mobile apps.
Mobile App Personalization
People say influencing people and inspiring minds can enhance engagement levels in mobile apps, but to ensure inspiration in the right minds, you need deep insights into your target audience's thoughts that can help you understand them better. Consequently, it becomes important for businesses to incorporate Artificial Intelligence into their mobile apps.
This technology has transformed the way users use mobile apps, and engage with them. AI with deep-rooted learning techniques can easily understand what goes into a user’s mind and mine the insights that help you offer better recommendations and a more personalized screen.
To ensure that the users engage more and spend a long time on the app, the popular streaming app Netflix uses AI to personalize the user experience. It collects and stores data from multiple data points to analyze what type of content and genres a specific user takes interest in through its AI algorithm. Based on these preferences, Netflix suggests its users exactly the type of content that they are most likely to watch.
Improved Sales Forecasting
When was the last time your business ran out of a product that was high in demand or stalked up on something that was not that as popular? Let’s face it, it has happened to the best of brands and the retailers. It would take extensive research on countless resources to predict how the demand for certain products or services evolves. So, the next time you want to get such an estimate or set a sales goal, consider using an AI forecasting app instead of relying on an ambiguous estimate.
Whether you need a demand forecast for a new product that you wish to launch or want to get a better look into your target audience, using an AI app you can do just that. Not only can it help you understand who exactly to target but would also help you identify demographic sales patterns of the similar products that are available in the market.
Better Retail Assortments
The retail sector is one of the biggest beneficiaries of AI for several reasons. It has helped many brands and online stores boost their sales by leaps and bounds. Here is how, in case of a grocery store, there are several brands available for a single product that could make one wonder which one to go with? This is where the AI algorithm kicks in and suggests the brand or product that offers the best value at less price.
Dependable Customer Support
Artificial Intelligence has been helping small businesses in enhancing their customer support. Through AI Chatbots, many small businesses have easily connected with their target market and generated qualified leads. They did this with fewer resources than they would have originally done had they set up a customer service department and hired people for it. Today AI Chatbots represent customer service executives for many modern businesses and assist the clients to complete their needs or have their questions answered.
Ultimate Fraud Detection
Safety and security of conducting transactions online are imperative for all online businesses. If your customers are doubtful about the security measures of your business, you will be losing quite a bit of profit there. People are most scared of fraud and you should have an AI system that can immediately detect threats and report to the authorized parties. This way any fraud that occurs in any of the transactions will be reported at the spot and businesses will be able to secure themselves against fraudsters. The algorithm here will match the customer’s transaction habits, and report any irregular transaction that happens during the monitoring phase.
Artificial Intelligence is all set to ramp up mobile apps in a way that they will offer better user engagement. If you are a business that is incorporating AI within mobile apps you are going in the right direction. If you are a business that is just planning to power its mobile apps with AI, you can try Bester Capital Media AI expertise. We offer the AI app development convenience you always dreamt of. Click here to get started.
Originally Published August 19, 2020 12:00 AM, Updated August 19, 2020.