The Challenge
Alchemy is a high-end café located at a premium area in Dubai. The client wanted to create a brand image that portrays Alchemy as the lifestyle go-to café with its futuristic interiors and organic blends, while focusing on the quiet, serene ambiance that gravitates all perfect-experience seekers.
Our Solution
BCM proposed and executed a creative & social media strategy consisting of conceptual and lifestyle shoots that take place quarterly and focus on the products, interior and ambiance of the café. We make sure to incorporate lifestyle content that reflects what the target audience wants and likes to feel and deliver it in style, while highlighting interests beyond the brand itself.
Audience
- Location: Dubai, UAE
- SEC: A+ & B+
- Psychographics: Frequent travelers, businessmen/women,
coffee lovers, luxury goods, luxury brands, luxury lifestyle,
freelancer creative artists, etc.
Platforms
Execution
Creative Strategy, Photography, Videography, Content Writing, Social Media Management, Social Listening Social Ads, Reputation Management
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