Here are the top 3 digital marketing trends in Dubai that you shouldn’t miss

Written by Safeer ur Rehman

Being a commercial capital of the Middle East, Dubai has become the hub of new trends in business. When it comes to any business growth, digital marketing is its backbone towards its success. But to get your business digitally recognized, you need to know how beneficial these three digital marketing trends are. 

Augmented Intelligence 

Artificial intelligence (AI) is making its foundations in the world of technology but since it has still not fully developed, complete automation is still on the way. A mixture of natural intelligence with AI makes an augmented intelligence that has already paved the way towards high-end goals for businesses. 

This might include chatbots which include both AI and human interaction. Businesses are rapidly jumping towards robotic and quick conversations with their customers. This has made a swift shift in customer experience bringing up the ratio of customer satisfaction for businesses. 

Such a technology can be implemented into your business with strategy and planning. To get your business recognized over the digital world, you must get the best services in digital marketing in order to get recognized worldwide.

Influencer Marketing Trend

A study shows that more than 80% of people in Dubai prefer to buy something based on an influencer’s review. People when going for something new try to find a review video by any influencer on social media. Influencer marketing has become a new trend in digital marketing that enables businesses to attract and influence customers through renowned and most followed influencers on social media. 

Influencers on Instagram, Snapchat, Facebook, and all other social media platforms charge businesses to review their products and services. This is one of the most effective ways to promote your products and services on social media. Influencer marketing has become a necessary part of digital marketing. Collaborating with these influencers is helping the businesses gain customer trust and value. 

To get your hands on influencer marketing, you should have social media insights. Social media insights are a way towards influencer marketing as well. Multiple social media platforms are a way towards promoting your business which can get you millions of consumers. 

Video Marketing

A recent stunt video made by Emirates on the top of Burj Khalifa left everyone in surprise. The company celebrated UK easing rules for flying from Dubai.  A 35 seconds video with an astonishing idea behind it earned millions of views in less than a week. Let the world see you through the eyes of your ideas. Putting these ideas into video marketing is one of the smartest and quickest ways to reach out to your customers. According to a study people find it easier to watch rather than reading. 

There are multiple other trends growing in digital marketing that you might need in accelerating your business growth. Although following these three trends is a requisite if you want to be a part of this flight towards digitalization and success. 


To get your business visually recognized, your planning towards choosing a digital platform matters a lot. Companies that provide the best videography and graphic designing services are not so difficult to find. 


Originally Published August 30, 2021 01:45 PM, Updated August 30, 2021.

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