The top 4 ecommerce mistakes and how to avoid them

Written by Safeer ur Rehman

It took a pandemic for business community to acknowledge the power and the need for ecommerce. With a large number of consumer brands and local businesses looking to establish their ecommerce platform, it’s a high time that we address the common mistakes which could seriously hinder your ecommerce business’ growth. 

So, here is the list of top 5 mistakes that people make while executing their ecommerce business idea.

1. The wrong choice of platform

One cannot emphasize enough on the power of having a strong digital presence but choosing the right ecommerce platform is paramount to its success. While you can choose from the web-development services platforms like Shopify, Magento and Woocommerce it all boils down to your customization needs, budget and the type of product or service that you are offering.

The platform you choose is going to define the success or failure of your business. Choosing the wrong one would make you face challenges like lower conversion rates, revenue losses, lower traffic, poor user experience and much more.

Here are some key factors which might help you determine which platform is best suited for your business:

·         What products or service do you plan to offer?

·         What are your customization needs?

·         What tools do you want to integrate your website with?

·         How much budget do have?

·         What kind of user interface would your target audience be comfortable with?


Investing proper time and money in R&D could save you a lot of hassle that you would otherwise be spent on updating or switching to a different platform.

2. Not Doing Research on Your Target Audience

No matter how strong your business idea, product or service is, if you cannot get your message across effectively to your target audience, all your hard work and investment could go right out the window. A detailed market research is the heart and soul of any ecommerce business.

Building an ecommerce platform is one thing but identifying your target audience is the first step towards building an effective marketing strategy. Knowing things like:

·         What entices your target audience to buy something?

·         What ticks them off?

·         Which Social or Mainstream media platform do they follow the most?

·         What age group is most likely to be interested in your products or services?

Can make the key difference between a successful or a failed marketing strategy.

3. Complex Design and Navigation

When was the last time you decided to buy something from an online store but ended up changing your mind due to complicated navigation that involved unnecessary steps? That’s what a poor UI/UX does to your customers. An ecommerce website is supposed to be a perfectly coordinated platform that converts the users into buyers.

One of the biggest factors that encourages the users to buy something online is convenience and when you take that out of the equation and design a website that is easy on the eyes but has a complicated navigation that is never going to end well.

4. Taking Content For Granted

From attracting more traffic organically to enticing users to make a purchase, your website content does more than just give information about your products and brand, it takes the center stage in marketing. A lot of businesses make the mistake of taking content for granted which might have been all right about a decade ago but today content is dubbed as the king.

With google and other search engines constantly rolling out updates that are ranking content based on its natural tone and clearer user intent, it’s getting more and more important to have content that strikes a balance between readability and SEO compliance. So, whether you are taking it upon yourself to write your own website content or relying on a digital marketing agency offering SEO services, make sure that your website content caters to both the users and the search engine.

If anything, Covid-19 has taught the business community that digital transformation is no longer an option if they want to be relevant in the future. But such transformation is no joke, if not done properly, it could cost you a fortune. Get in touch with bester to get a free quote for development and digital marketing services in Dubai.

Originally Published August 31, 2020 12:00 AM, Updated September 18, 2020.

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