August 7, 2020.
Written by Ahsen
With more and more businesses turning to eCommerce due to the ongoing pandemic, the eCommerce stats have gone through the roof especially in the consumer-related products and services. According to a recent report published by the ccinsight, US online retailers have observed a staggering 68% year-over-year growth as of mid-April which has surpassed the previous high of 49% in January. The platform has also reported another 129% increase in the US & Canadian eCommerce orders since April. So, it’s only natural that an increasing number of retailers would be looking to get their share in this booming sector.
So why people are suddenly obsessed with online shopping?
This drastic increase in the online shopping trend is the result of the strict lockdowns and stay at home orders by the governments. The lockdowns will eventually be lifted and the markets will open again but the online buying trend that has emerged during the interim period is going to stay. While it’s encouraging that the industry has grown significantly and businesses are realizing the importance of having an online presence, the sad truth is, a lot of them are not going to stick around for long and may have to close down if they won’t address the challenges faced by today’s customers while shopping online.
The growing eCommerce trend is accompanied by increasingly demanding customers. They want to be able to communicate with the businesses the way they want to. One of the biggest frustrations faced by today’s customers is the lack of interaction with the business’ representatives. When you are catering to a couple of random visitors on the website, you may have no problem engaging them on the chat but when there are hundreds of visitors landing on your website even outside the business hours, the traditional communication methods are simply going to be incapacitated.
But at the same time according to a Facebook survey, 50% of the customers suggested that they are more likely to purchase from an online store that they can chat with. No matter how friendly your user interface is, your visitors are going to need some sort of assistance while navigating which is where the chatbots come in.
How practical is it for your business?
Chatbots have largely taken over the online businesses especially those products and services that are directly dealing with consumers. So much so that they have become paramount to the growth of online businesses around the globe. These Artificial Intelligence-based bots are;
Their agility is not the only reason that they have become every online business’ need and they do more than just simulate interactions with customers. The fact that they are AI-driven makes them improve over time as they collect more and more data, data that can help you retarget the customers to increase your conversion rate and much more.
Implementing a chatbots means, you have much less reliance on the human resources which can significantly cut down your operational costs. The best part is, they cost a fortune neither do they have any running costs. It’s incredibly cost-effective to implement regardless of how big your brand is what product or services you deal in and even if you are a startup.
So, if you are among those who are planning to take their business online, the time is now and you may want to consider getting in touch with a digital marketing & advertising agency that offers chatbot development services.
Originally Published July 24, 2020 12:00 AM, Updated July 24, 2020.