10 Most-Powerful Marketing Tools All Business Owners in Dubai Should Have

Written by Sharoon Emmanuel

Digital marketing has become vital for nearly all business owners in Dubai due to its massive potential in terms of increasing revenue utilizing minimal cost as compared to traditional marketing.

Digital marketing can help businesses of all sizes to capitalize on many things especially if used properly with the right digital marketing tools, each of them aimed at addressing different aspects of marketing in the cyberspace.

It wouldn’t be wrong to say that digital marketing has done away with the multimillion-dollar offline marketing budget necessary for getting ahead of your competitors. Apart from offering great returns for small budgets, digital marketing tools can also take some of the workload off of your shoulders.

Helping businesses in Dubai to get the biggest bang for their buck and ensure precious time being invested wisely via automation of repetitive tasks, data collection, analysis and optimization, digital marketing tools guarantee success by all means.

Creating an avenue of exchange between customers & businesses, these amazing tools help in building brand awareness, encouraging immediate sales and communicating company information.

Nearly all digital media agency in Dubai rely on these tools get the job done but that of course with the right strategy.  So, keeping this into consideration, digital marketing tools can be a valuable asset for businesses.

So, without further ado, let’s take a look at some of the free marketing tools every business owner in Dubai should have: -

1- Google Trends


Google Trends is an amazing tool that shows you the latest trends in a particular area you are interested in. All you have to do is just type the chosen keyword (product, industry name, or something else) in the search panel and you’ll be immediately welcomed with all the online happenings there. The information it provides is incredibly valuable.

2- Google Analytics


Considered to be the king of insights, Google Analytics gives you access to different reports that contain important information about your users, areas they come from, marketing channels from where traffic is coming, leads, conversions and much more. It is the most popular choice in the world and amongst the best marketing companies in Dubai.

3- Google Ads


Number 3 on our list is another Google product, formerly known as Google AdWords. it is an online advertising platform that allows advertisers pay to display brief advertisements, product listings, service offerings, video content and generate mobile application installs.

Also, the keyword planner tool it offers serves perfect for keyword research for SEO purposes such as ranking websites high in search results.

Although the platform is quite simple to use, businesses would need PPC and SEO services to get the job done.

4- Hootsuite


Hootsuite is a powerful tool used for effectively scheduling posts and checking all happenings on social media accounts. Centralizing nearly all social media operations such as setting up “streams” for scheduled messages, messages, posts, mentions and more, it is the perfect choice of all social media service providers in Dubai to cater client concerns.  

5- Alexa


Among all digital marketing tools out there, Alexa is the one you can trust blindly. You just can’t go wrong with it as it provides deep analytical insights for comparison between you and your competitors, letting you optimize digital entities to the best level possible.

6- Crazy Egg


Number six on our list is Crazy Egg. The application allows you to check the interactions of the audience on your website. By using it you’ll get a better idea of why your customers aren’t converting. It sees your website through the eyes of the user, letting you know of the loopholes for better rectification of issues such as navigation improvement, important details missing and much more.

Another benefit of Crazy Egg is A/B testing, which allows you to test different colors, images and copy to see what elements work best for your business.

7- Hotjar


Hotjar is a tool similar to Crazy Egg but is more interactive. Wouldn’t it be great if you could access recordings of what happened on your website by a user?

Well, guess what? Hotjar lets you do that!

Checking out where your customers are finding a hard time on your website would let you optimize it accordingly to maximize sales.

8- MailChimp


Shooting out mails has always been a popular way of reaching out to your audience but if this process gets optimized, there could be nothing better. Offering a wide range of features such as sign-up forms, easy to use templates, media storage, subscriber data based on engagement rates and third-party app integrations, MailChimp is the perfect tool for cost-effective email marketing.

9- Animoto


As video is the next big thing in digital marketing, businesses now require content on a frequent basis to stay ahead of their game.

Animoto allows its users to create professional slideshow videos with custom music, text, visual effects and more. All you have to do pick a template, add your media, and capiche, you’re done.

10- Facebook Audience Insights


Digital marketing is never complete without Facebook. Being the world biggest social network, Insights is the most effective tool for targeting your desired audience.  Facebook’s Audience Insights gives you demographic data, habits, interests, the devices people are using and much more.

Marketing in the cyberspace requires a unique blend of passion, strategy, creativity and media know-how. In order to maximize the impact of your various digital marketing campaigns, the strategy should be crafted on an individual basis keeping in consideration the requisites of a brand. Even if you do get all the tools, you’ll be able to make little to no difference without an effective digital strategy.

If you’re looking to hire the best digital marketing & advertising agency in Dubai to let professionals handle your marketing initiatives, then BCM is the best place to refer to.

For free consultation regarding our digital marketing services, call us today at: - +971 (0)4 338 8823

Originally Published January 11, 2019 12:00 AM, Updated February 19, 2019.

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