Digital marketing trends that rule in 2021

Written by Safeer ur Rehman

If you are looking for an ultimate digital marketing plan in 2021 that works for everyone across the board, unfortunately, there isn’t any. Digital marketing is a continuously evolving field and it has evolved more over the past year than it has in the past several years. While 2020 presented a huge challenge to those who had not opted for digital transformation, 2021 brings a unique challenge of highly saturated markets where online competition is going through the roof. 

According to the International data corporation (IDC), the digital transformation industry is expected to grow to almost $3.3 trillion by the year 2025 with more and more businesses investing in tools and services that enable digital transformation. 

So what trends exactly do you need to follow in order to stand out from the overwhelming amount of competition in your industry? Well here is what we believe digital marketing is going to look like in 2021 and what you can do to cope up.

Core web vitals 

It’s no secret that your website loading speed is a huge ranking factor. Google has highlighted 3 key technical metrics known as “core web vitals” upon which it’s going to rank websites. They include:

  • Page loading speed 
  • Interactivity 
  • Visual stability 

So now the search engine is not just going to determine how fast your page loads when a user lands on your website but it’s also going to note how soon does your page become interactive and how stable are your graphics once the page has finally loaded. 

With all the hype surrounding the 5G one might be under a notion that website loading speed isn’t going to be much of a problem but this couldn’t be further from the reality. 5G is in its very initial stages as of now and just because you have faster internet doesn’t mean your users are going to have the same high-speed connection at their disposal.

BERT and the content length

We have addressed this particular point several times in our previous blogs but one couldn’t emphasize enough on how BERT is going to rule the content marketing in years to come. The only websites that are going to be favored by Google going forward are those that address the user intent. That said, you are surely not going to be penalized for not having intent-based content but instead, you are going to get buried under the tons of competitor websites that are BERT compliant.

So be sure to provide your users with the best possible form of content based on their intent instead of stuffing your website with random information to increase the word count in a bid to outrank your competitors. 

Go an extra mile

Now a lot of you might be used to going over the top-ranking competitors’ websites to figure if they are doing something that you aren’t. While it’s a good practice, it would only get you far enough. The reason is, Google still prefers originality which makes sense, why would you buy a copy of something when you have access to the original product. Online ranking is more about getting small competitive edges than doing one thing that holds the key to the top ranking. 

Backlinks vs relevant backlinks

Just like you would get more benefit from a shorter form of content that’s relevant than a longer form with no user intent, your backlinks should also come from websites that hold the most relevant to your specific industry. You could have several backlinks on different high DA websites which may not matter as much as a single backlink from an industry-relevant website that holds a high domain authority.


Originally Published March 8, 2021 11:20 AM, Updated March 8, 2021.

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